This project explores contrast and duality by designing two opposing hot sauce labels, each reflecting a distinct aesthetic and conceptual tone.
Ethereal Blaze: This label conveys elegance, subtlety, and sophistication. The minimalist design features a monochromatic palette with fine line art of a classical sculpture-inspired figure, paired with serif typography to evoke a sense of timelessness and refinement. The label suggests a premium product created in Greece, emphasizing a graceful and delicate approach to flavor.
Hot & Groovy: In stark contrast, this label exudes boldness, playfulness, and retro energy. Featuring a vibrant color palette of pinks and yellows, the design incorporates chunky sans-serif typography and a dynamic, cartoonish globe character. The label’s loud, funky aesthetic draws inspiration from mid-20th-century pop culture, emphasizing fun and approachability.
