Fizzology is a personal brand system built around six custom glyphs that represent key dimensions of my identity and creative approach. Each glyph functions as a symbolic marker—expressing a specific mood, value, or way of moving through the world.
To make these symbols tangible, I developed six corresponding soda concepts, with each flavor, label, and visual style directly informed by the glyph it represents. This includes cohesive decisions across typography, color, composition, and naming.
The result is a branded collection that transforms personal symbolism into consumable experience—showcasing how form, meaning, and product design can work together to communicate identity with clarity and character.
